Design-led hospitality products • Dubai • Los Angeles

The smallest details carry the identity of a place.

Penta designs, develops, and sources custom soft goods, branded amenities, guestroom products, and operational objects for hospitality and design-led spaces. We translate brand identity into physical details that guests touch, remember, and photograph.

Guestroom styled with a Penta herringbone bolster, linen bedding, and a coastal view Guestroom soft goods · physically sampled
The collection

Pillows are the proof of craft.

Our first developed category demonstrates how Penta thinks: pattern at true scale, textile character, trim, proportion, and collection building. Every live piece is physically sampled. Priced on enquiry, always.

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Bespoke process

From brand story to finished product.

A structured partnership that translates your identity into custom physical products, without fragmenting the work across a dozen suppliers.

Consultation

We diagnose the property, the design direction, the project stage, and the product gap before recommending anything.

Direction

A narrative, a palette, and a category list, scoped to your project and your budget before any design work begins.

Design

Designs developed at true physical scale: repeat size, pattern placement, and the effect of seams, piping, and trims on the motif.

Sourcing

Vendor coordination, specification, and sampling, managed as one accountable process, quoted once the scope is set.

Production

Refinement, quality control, and delivery coordination, through to reorder references for the years after opening.

The full process

Why it matters

Every detail can reinforce a brand story, weaken it, or disappear.

The physical objects within a space communicate as much as the architecture. A pillow, a robe, a tray, a menu cover, an amenity kit. Penta exists to make those details intentional.

We sit at the intersection of hospitality, interiors, product design, fashion, sourcing, and brand expression, and we act as the facilitator between vision and execution.

About the studio
Macro detail of the Richter jacquard fabric, an abstract bronze and grey pattern
Categories

Across the property.

Guestroom pillows are physically sampled. Every other line is ready to order and deliver. All priced on enquiry.

Sampled

Guestroom Soft Goods

The founding category. Physically sampled and ready to specify today.

Available

Sleep + Turndown

The quiet hours: eye masks, pillow mists, and the details of a considered turndown.

Available

F&B Textiles

Napkins, table linens, menu covers, and check presenters for restaurants and bars.

Available

Amenities + Fragrance

Welcome kits, candles, and refillable bath programs carrying a signature scent.

Available

Pool + Spa Textiles

Towels, cabana bolsters, and robes built for chlorine, sun, and daily laundering.

Available

Retail + Merchandise

Retail-grade pieces that extend a property's identity beyond the stay.

Available

Staff + Service

Operational objects and staff-facing pieces with the same design intent as the guestroom.